In all Filiatly partnerships, brands offer a commission percentage for results obtained: clicks, sales or registrations. We will give you the tips on how to create a good strategy to successfully monetise your results in affiliate programmes.

It is very likely you are already familiar with affiliate marketing concept. In other words, brands will pay you for the results that YOU as a content creator obtain with the actions that YOU do on social networks. This digital marketing system has been around for a while, but not all creators know how to make the most of it.

Thanks to affiliate marketing, any content creator who gained a minimum network of followers can monetise in social media. We are going to show you some strategies to carry out depending on the programme you are collaborating in.



Pay-per-click.

You received an invitation to a campaign in which you are offered a payment per click. This means that the brand will pay you for each click made in your personal URL.
Let's take an example: A Language online School contacts you to promote their courses and offers you pay-per-click. Because your level of French is good and you don't need a course, the interest you may have in this collaboration is the money of the pay-per-click. We suggest you accept the proposal even if you don't want to take a course, because with pay-per-click the value can be more than enough. If the school pays 0.20 per click and you have an average of 100 clicks on each story of Instagram, with just one story you will be earning 20 bucks. If you share more than one, or you usually obtain more clicks, the result will be much higher. If you tend to have fewer clicks, the most effective thing to do would be to upload more stories with a margin of time.

For pay-per-click collaborations, the most important thing is to know how much engagement you tend to have on your posts. Even if your content is not language learning related, learning a language is something very common, so there will be many followers that you didn't know they were learning French or Spanish. We encourage you to accept collaborations even if they cannot offer you a tangible product or something you need, as the economic benefit can be very attractive.

Normally the payment per click is between 0.10 and 0.25 cents per click, although if the brand involves greater complexity in the creation of the content you can get even more.



Some effective strategies in a pay-per-click programme:

Intrigue campaign on Instagram stories: Create intrigue with questions to your followers which capture their interest and provoke the action of clicking. For example, if we continue with language courses, a good question could be: "¿Hablas español? If your answer is no, click on the link. You know your audience, you know how to treat them For this strategy, the ideal thing is that in the last story you reveal what the promotion is about.

Publish a post on your blog: If you have a blog, adding your link in keywords is the most effective, as you will be leading users to your link with little effort, and the best thing is that they are usually users who are really interested in the brand.

Create a newsletter. We receive mails daily, and we also check them daily. If you already have a community of followers on your social networks, you can ask them for their email addresses to sign them up to your newsletter. This way you can send them weekly campaigns from the brands you are collaborating with, and there will always be someone who clicks ;)

Tweet it: It's easier to get clicks on Twitter than on any other platform. Insert your link with an attractive image and a quote that captures the interest of your audience.

Pay-per-registration.

A pay-per-registration program means that for every registration made on the brand's website through your link, you will be paid a fixed amount.

But a registration where?

We are sure you saw on several occasions a pop up that comes up when you enter an e-commerce. A registration on a website can be anything from "Subscribe to our newsletter" to "Fill in the form for more information". This is very useful for brands because with the information of customers or future customers they will be able to develop much more effective marketing strategies.

Typically, pay-per-registration is done for brands that are not so easily purchased online. For example a university offering postgraduate courses, such as a master's degree. The aim of these campaigns is to get users who are really interested in this type of education to register. In other words, if a university contacts you with a pay-per-registration campaign, you should carry out a great analysis of your audience to find out if they are really interested in this product. Some aspects to take into account in this case could be the age or language they speak.

Pay-per-registration is usually between 1€ and 3€ per registration.

Some effective strategies in a registration programme are:

Video on Youtube: Youtube allows you to make long videos in which the audience is usually interested in seeing what they are looking for. It will allow you to explain well what this brand is about and will capture interest. It is important that you take your audience to the description box to register through the link.

IGTV/Reels on Instagram: These allow you to make shorter videos that generate engagement and reach more people. You can make a clear and concise video with the key points of "why the brand you are sponsoring is good". It is important that you also share it in stories so that the end costumer clicks on your link.

Spread it on Whatsapp and Telegram groups: Take advantage of all the contacts you have to spread it, there can always be a friend who has more friends who are interested in it.

Blog entry: As in the pay per click, who reads an article is usually because they have searched for something related, so they are interested in this content and will have good results in registrations.

Pay-per-sale.

In this program you will receive a commission, usually a percentage, of each sale made through your link. On this occasion the commission can vary a lot depending on the industry. This is the most common payment offered by brands, and the one with which you can earn the most money.

The average is between 8% and 15%, although there are brands that also pay a fixed price, usually depending on the brand and the value of their product. The more expensive the product, the lower the percentage.

This kind of collaborations include product gifting. This way you can create content reviewing the product and in this way engaging your audience so that they buy the product.

In terms of strategies, all of the above mentioned generally work, although we are going to mention the most effective ones:

Post on Instagram + stories: In the post we show the product and in the description we describe the brand. This is done once we have posted the unboxing in the stories and we have previously presented it to our audience. It is advisable to post it in your feed and share it through stories with your personal URL, this way your followers will not miss your content and at the same time they will interact with it. Instagram stories work best for selling products, while the post in the feed captures attention.

YouTube video: You can create a brand-exclusive video or mention the brand in a video on your channel. Normally exclusive videos have less impact than a video that is of interest to your subscribers and related to the content you usually publish.

Blog: You can take advantage of an old post that has already worked well for you SEO-wise and add your commission link or create a new post in which you talk about the topic that involves this product and link your URL to the keywords. For example linking your URL to, "Here you can find the best exfoliator for the summer".

Groups on WhatsApp and Telegram: Do you have a friend who was thinking of buying a product you promote? Of course you can take advantage of your status as a content creator and pass on your link and discount code so that you earn commissions.

Newsletter: It always can be effective.

Remember that these are just some of the strategies that we are showing, but here the creative mind is you as the content creator, so let it fly and find out how you can get the most out of the content you publish.
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